Pet Owners Favouring Organic And Natural Options For Both Themselves And Their Animals

By Jackie Rive at www.brookbyherbs.co.nz
Helping horses and dogs live healthier and happier lives, naturally.

 Increasing numbers of pet owners are paying more attention to what they are feeding their dogs, cats and horses, with many turning to organic, natural and herbal alternatives.
According to recent research from the United States, spending on nutraceuticals and pet care supplements is expected to continue rising throughout 2011, with sales predicted to reach $1.6 billion by 2015, a 27% increase from 2010. The senior and joints category is especially buoyant, accounting for approximately one-third of retail sales of dog supplements, one-fifth of sales of cat supplements and almost one-third of horse supplement sales.

Brookby Herbs founder and Managing Director, Jackie Rive, believes that the growing popularity of these pet care supplements is due to an increased awareness of alternative treatment options in general.

‘More and more people throughout both New Zealand and the rest of the world are now taking an interest in using non-pharmaceutical treatment options to care for their own health as well as the health of their families,’ explains Jackie. ‘Pets are an integral part of many households so it comes as no surprise that people want to include them in their quest for healthier living.’

‘There has also been something of a backlash against unnatural processed foods recently,’ she adds. ‘Individuals are becoming much more aware of where their food and supplements come from and just how much they are contributing nutritionally. This new found attitude is crossing over to how they look after their pets and is driving purchases of natural and organic products.’

Jackie also points out that the fact that herbal supplements are gentler and often involve fewer side effects than the conventional pharmaceutical medicines is also a draw card.

‘Of course, the first step should always be to take the pet to the vets if there is anything wrong,’ says Jackie. ‘However, more veterinarians both here and overseas are now recommending herbal treatment alternatives for certain conditions. It is becoming widely accepted that they can be kinder on the organs, such as the liver and kidneys, than some of the pharmaceutical options.’

For more information on Brookby Herbs, visit http://www.brookbyherbs.co.nz/
Visit www.brookbyherbs.co.nz for a full range of natural organic herbal health blends for animals

Brookby Herbs Launches in Australia!!

By Jackie Rive at www.brookbyherbs.co.nz 
Helping horses and dogs live healthier and happier lives, naturally.

Brookby Herbs, New Zealand’s leading family owned supplier and manufacturer of natural and organic herbal healthcare products for pets has successfully cracked the Australian market this month.

The range can now be purchased from a number of physical and online outlets throughout Australia, including Horse Supplies Direct in New South Wales and Natural Horse World in Tasmania. An Australian based manufacturer has also been brought on board to produce and distribute the brand’s selection of dry herbal products.

Brookby Herbs founder and Managing Director, Jackie Rive, believes that there is a growing international market for natural herbal healthcare for
pets.

‘As people across the world become more health conscious and increasingly aware of the food and supplement choices they make, they are also turning their attention to the health of their pets,’ explains Jackie. ‘This trend can already be seen in countries such as the United States where, according to a recent industry report released by the Packaged Facts market research company, annual retail sales of organic and natural pet food are expected to grow three times as fast as pet food sales overall through 2015. Pet owners are paying more attention to the feed and healthcare supplements they are giving their dogs, cats and horses and are starting to recognise the benefits a more natural and holistic approach can provide.’

According to Jackie, New Zealand’s clean, green image also gives producers of natural and organic products in this country an advantage.
‘Consumers overseas think of New Zealand and automatically imagine a healthy, pure environment. This perception is ideal for Kiwi pet care brands offering natural and organic alternatives,’ says Jackie. ‘We already have a large customer base in the United States, who purchase through our website and we now have the interest from Australia as well. It is definitely a market that is expanding, despite the global economic slowdown.’

Visit www.brookbyherbs.co.nz for a full range of natural organic herbal health blends for animals.

Online Beginnings

By Jackie Rive at www.brookbyherbs.co.nz 
Helping horses and dogs live healthier and happier lives, naturally.
 

At long last, Brookby Herbs has decided to make that leap into the world of online networking. We have had our own website for some years now but it was only recently that we really dedicated ourselves to online social media. I think it'll be an excellent way to connect with customers, our stockists and anyone interested in natural herbal health for their pets on a more personal, down to earth and immediate level. I'm really looking forward to getting started! Keep an eye on this blog over the coming days, weeks and months as we will be updating it regularly with all the latest Brookby Herbs news (and there are some very exciting things in the pipelines so please keep tuned), views, advice and information, as well as anything else we feel like chatting about.

I will be posting again very soon. In the meantime, if you have any questions, comments or feedback, feel free to contact us by emailing info@brookbyherbs.co.nz

Visit www.brookbyherbs.co.nz for a full range of natural organic herbal health blends for animals.